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MSc International Marketing with Tourism

MSc International Marketing with Tourism

Different course options

Full time | Edinburgh Napier University | 1 year | SEP-26

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing Tourism

Course Summary

This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.The degree also aims to develop the skills necessary for employment such as decision-making and problem-solving in complex, unpredictable and often fast changing situations developing initiative and personal responsibility and the independent learning ability needed for continuing professional development in an international environment.

Modules

This module includes: International Cultural comparison; Case Study method and comparative research methodologies; Tourism and Development; Tourism planning and policy; Urban and Rural tourism systems; Competitiveness and responsible tourism development; Ethical issues in international tourism; Cross-cultural behaviour in tourism; Global issues and value analysis.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,160

International fees
Course fees for EU and international students

For this course (per year)

£19,750

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.