MSc International Marketing with Tourism

Broaden your horizons and gain valuable international experience by studying in both Edinburgh and France as part of your degree.

Overview

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets you specialise by studying modules in tourism or event management.

This course offers you the opportunity to study in two beautiful and cultured European cities - Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France.

This international experience will enhance your career prospects on completion of the course.

Course details

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply.

Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships.

Careers

This course will give you excellent career prospects in marketing including at management level.

The experience of studying marketing abroad and specialising in tourism and events can open up many more marketing career options to you around the world.

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.