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MSc Marketing with Digital Strategy

Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Policy / Strategic Planning Digital Marketing Marketing

Course type

Taught

Course Summary

Overview

Contemporary society is increasingly described as being ‘post-digital', where technology integrates with and influences every aspect of our lives. Digital marketing strategies and services are no longer regarded as ‘bolt-on' or specialist areas, they are now an essential and invaluable part of any communication or marketing strategy.

Our MSc in Marketing with Digital Strategy equips you with the digital skills and strategic marketing knowledge to meet current demand for people who can thrive in the digital business environment. Suitable for those with no previous marketing knowledge, this higher degree will increase your employability, empowering you to have the confidence and knowledge to meet employers’ present and future digital and marketing needs, and give you the advanced digital skills necessary to develop new business and marketing opportunities.

The course is accredited by the Institute of Data & Marketing (IDM), a leading professional organisation specialising in digital marketing. You’ll be able to gain an additional professional qualification (Certificate in Digital and Data Driven Marketing) as part of your studies, and you’ll also get practical experience in digital and social media analytics as part of this course, greatly enhancing your career prospects.

Careers

Digitally focused Marketing skills are becoming near-universal requirements for employment. Our MSc in Marketing and Digital Strategy will open up a range of employment possibilities and help give you confidence to future-proof your career. Careers include:

Customer relationship management
Digital media development
Digital marketing management
Computer networking
Search engine analysis.

Modules

The module will explore key marketing management principles and theories with a focus upon practical marketing management issues. Within PPM, we will step through levels of the organisation, from corporate level, through business level, and to operational level.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

8,300

International fees
Course fees for EU and international students

For this course (per year)

17,090

Entry requirements

The entry requirements for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme. We may also consider lesser qualifications if you have sufficient professional work experience within the industry.