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Masters
Falmouth University
Creative Advertising MA
Falmouth University

Creative Advertising MA

FALMOUTH UNIVERSITY

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Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Advertising Visual Communication

Course type

Taught

Course Summary

Course overview

On this dynamic Creative Advertising MA course you’ll enter an intensive environment replicating a full-service advertising agency, where you’ll develop the creativity and key skills to forge a successful advertising career.

Working collaboratively in teams, you’ll create innovative advertising from your very first week, tackling real agency briefs as well as specially designed tasks. While developing a keen understanding of conception and strategy, you’ll learn the skills essential to any creative advertising role. You’ll master the software that unlocks your design and image editing and become an expert in the development and presentation of progressive, attention-grabbing, multi-channel ideas.

You will:

  • Learn how to create engaging campaigns by focusing on planning, concepts and execution, guided by industry experts
  • Graduate equipped with a professional portfolio and contacts that could help you win the job you want
  • Exhibit your work at the D&AD New Blood competition, where you’ll have the chance to meet key industry figures
  • Have the opportunity to interact with top international advertising agencies during London Study Week, collaborating with leading creative directors, strategists, planners and former students now working in the sector

Careers

Potential career paths include art direction, copywriting and creative producing and directing. Our graduates have become industry award winners and worked at companies including Accenture Song, Fold7, Gousto, Mother and TBWA.

Modules

Behavioural Change for Good (20 Credits) - Core
Can creative advertising be a tool for making the world a better place? The module tackles this question by exploring the mind of the consumer: how are decisions made? what drives good or bad behaviours? Building on the strategic thinking skills you have accrued in Campaign Development, you will study the theories behind consumers' decision making alongside the psychological strategies that influence consumer behaviour, especially in the charity and third sector. You will learn skills to research consumers in order to obtain insights that can be used to inform a purpose-driven campaign or any communication that will instigate behaviour change for good. Discussions will examine moral and ethical considerations relating to consumer research and the use of persuasive techniques
Campaign Development (20 Credits) - Core
Experience and Digital Culture (30 Credits) - Core
Final Portfolio & Website (60 Credits) - Core
Introduction to Concept Creation (30 Credits) - Core
Media Lab (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£9,200

International fees
Course fees for EU and international students

For this course (per year)

£17,950

Entry requirements

We welcome applications from those with relevant equivalent Level 6 qualifications, or relevant equivalent experience, and a demonstrable interest in the subject.

University information

Falmouth University-Overview
Uni profile Get prospectus

Falmouth University is a specialist creative university with a unique coastal location and a superb selection of postgraduate degree courses within the creative and technical industries. Falmouth University was originally founded as Falmouth School of Art in 1902 and as such, it has more than 120 years of experience in delivering creative education. Today, it is one of the most exciting contemporary creative schools in the UK. It offers a...more

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