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Online
2 years
JAN
MA - Master of Arts
Communication Studies Business Communication Skills Digital Marketing
Taught
Course overview
On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.
You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. On this Marketing & Digital Communications MA course, you'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.
You will:
Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.
Course details
Throughout this online masters in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.
Careers
As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:
Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.
£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course. £7,921 total fee (incl. acceptance fee) - PGDip course.
£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course. £7,921 total fee (incl. acceptance fee) - PGDip course.
An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.
Falmouth University is a specialist creative university with a unique coastal location and a superb selection of postgraduate degree courses within the creative and technical industries. Falmouth University was originally founded as Falmouth School of Art in 1902 and as such, it has more than 120 years of experience in delivering creative education. Today, it is one of the most exciting contemporary creative schools in the UK. It offers a...more
Full time | 1 year | SEP-25
Full time | 1 year | SEP-25
Online | 2 years | MAY-25