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MA Marketing and Digital Communications (Online)

MA Marketing and Digital Communications (Online)

Different course options

Online | Falmouth University | 2 years | JAN

Study mode

Online

Duration

2 years

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Communication Studies Business Communication Skills Digital Marketing

Course type

Taught

Course Summary

Course overview

On this online Marketing and Digital Communications MA, you’ll learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You’ll immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. On this Marketing & Digital Communications MA course, you'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

You will:

  • Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market
  • Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business
  • Learn how to embed sustainability into everything you do, considering the environmental impact of your work
  • Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale

Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.

Course details

Throughout this online masters in Marketing and Digital Communications, you’ll work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you’ll create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You’ll also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your final major project.

Careers

As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

  • Marketing officer or manager
  • Account handler or planner
  • Content planner
  • Media planner
  • Consumer or market researcher
  • Data communications manager
  • SEO/SEM manager
  • Social media producer
  • Digital marketing executive

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.

Modules

This module is designed to help you explore digital opportunities for creative content creation and dynamic storytelling. You?ll identify ways of generating insights into your audience and their digital and analogue touchpoints. You?ll then examine how you can maximise the reach and impact of your campaign by using mediums such as user-generated content, social media, influencers, viral tactics, SEO, microsites and landing pages, user experience, artificial intelligence, virtual and augmented reality, and big data.

Tuition fees

UK fees
Course fees for UK students

£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course. £7,921 total fee (incl. acceptance fee) - PGDip course.

International fees
Course fees for EU and international students

£12,150 total fee (incl. acceptance fee) - 2 years part time - MA/MSc course. £7,921 total fee (incl. acceptance fee) - PGDip course.

Entry requirements

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.

University information

Falmouth University is a specialist creative university with a unique coastal location and a superb selection of postgraduate degree courses within the creative and technical industries. Falmouth University was originally founded as Falmouth School of Art in 1902 and as such, it has more than 120 years of experience in delivering creative education. Today, it is one of the most exciting contemporary creative schools in the UK. It offers a...more

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