Marketing MSc

Learn to thrive in the fast-paced, ever-changing world of marketing.

Course overview

Hone your skills as a resilient, creative and strategic marketer. Designed with a focus on experiential learning, this MSc course will advance your knowledge of marketing theories and practices and consumer behaviour, in readiness for a range of exciting career opportunities.

Operating at the forefront of sustainable thinking, this master’s degree will prepare you to face the ethical challenges of the future. You’ll tackle real-world briefs and deliver practice-led research under the supervision of academic staff with experience across a range of industries. You’ll build on your knowledge and skills to design, develop and deliver impactful marketing campaigns using a range of approaches, media and platforms.

You will:

• Gain a detailed understanding of the theory and practice of marketing, while developing relevant skills in collaboration and project management
• Enhance your understanding of all stages of the marketing process, from ideation to review, and learn how to demonstrate self-direction and originality when responding creatively to marketing challenges
• Develop an approach and mindset that places ethical and environmental issues at the heart of every marketing idea, decision and action
• Gain a comprehensive understanding of techniques applicable to your own research or advanced scholarship

Careers

As a graduate of this Marketing MSc, you could start your own marketing business or work as a marketing manager or communications officer in a business or organisation. You could also choose to continue your academic journey as a PhD student or researcher.

Marketing managers require a number of skill sets, so we'll consider applications from people with a wide variety of graduate and professional backgrounds who possess a clear interest in marketing. A 2:2 honours degree (or above) or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply if they have significant relevant work experience.