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MBA Luxury Brand Management

MBA Luxury Brand Management

Different course options

Full time | GCU London | 1 year | JAN

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Brand Management

Course type

Taught

Course Summary

The MBA Luxury Brand Management at GCU London, part of the British School of Fashion, builds on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

Develop the analytical skills to examine issues that affect the luxury sector
Practise creative and critical thinking for innovative solutions to contemporary problems
Examine the challenges of global expansion while remaining sustainable and authentic
Learn by collaborating with your classmates and thinking like an entrepreneur
Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Graduate prospects

GCU London’s MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with a luxury specialisation so you can advance in your career.

Modules

This module examines the critical value of luxury brands - the personality, associated iconography, and brand equity and how these factors can help to define and protect a luxury brand. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples. There is a strong focus on the formulation and implementation of strategy, centred on branding and consumer decision making.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

17,300

International fees
Course fees for EU and international students

For this course (per year)

17,300

Entry requirements

UK honours degree 2:2 (or equivalent), with two-years’ appropriate management experience if applicant has a non-business degree. If successful, you will be shortlisted and invited for interview.