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Full time
2 years
SEP
MSc - Master of Science
International Marketing
Taught
Overview
Modern businesses are increasingly digital, global, and competitive. The GCU London MSc in International Marketing gives you knowledge, skills, and expertise, to help you build a successful career in marketing and to make a positive impact on the world around you.
Drawing on our close relationships with industry, our staff team members' business experience and research, will help you develop new insights into managing the pace and scale of the challenges facing today's global businesses - uncertainty and risk, resource constraints, sustainability, ethics, security, and cross-cultural issues.
You'll study digital marketing theory and practice and develop innovative and sustainable marketing practices. Through working on a live simulation project, you'll study business-to-business and business-to-consumer behaviour and plan and execute digital marketing, branding, story-telling, and communication strategies for international business growth. You'll visit trade shows and meet practitioners, helping you to make informed decisions. You'll receive a world-class education built on GCU's decades of successful academic and professional experience in international marketing.
As part of GCU’s welcoming, open, and diverse community, you can build on your experiences to launch a marketing career that is globally engaged and socially responsible - truly serving the Common Good and helping to achieve the United Nations Sustainable Development Goals, in particular, Goal 9 Industry, Innovation and Infrastructure and Goal 17 Partnerships for the Goals.
For this course (per year)
£16,200
For this course (per year)
£16,200
UK honours degree 2:2 (or equivalent) in any subject area.
