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Masters
Global Institute of Sport
MSc Sports Marketing & Media
Global Institute of Sport

MSc Sports Marketing & Media

GLOBAL INSTITUTE OF SPORT

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Different course options

Full time | Online | 1 year | SEP-26

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Sports Studies

Course Summary

Due to the increasing commerciality of the sports industry, the role of marketing and media teams within sports organisations has never been more important to enable multi-million pound businesses to communicate their messages clearly and effectively. Course Overview This degree is designed for graduates and industry practitioners with an interest in sport, and those with a particular interest in, or experience of communications and marketing. The programme covers key themes such as sports marketing, sports media management, sports media content creation, global sports leadership and options including customer relationship management, sports sponsorship, and brand management and contemporary issues in sport. This programme will give participants a rounded and specific oversight of one of the most exciting yet challenging sectors in front line sport.

Modules

Applied Professional Project
This module will advance your research and critical thinking skills, and support you in applying these to the sport industry and its associated workplace environments. This module aims to prepare you for research, reflective, and evidence-based development, important for your future career and higher study where applicable. The undertaking of an applied project will give you the opportunity to develop your problem-solving skills regarding topical issues in your area of interest, whilst also allowing you to evidence your academic ability and knowledge. By completing this project and consulting with your tutor, you will establish expertise in an applied area of interest, aiming to have real impact on the relevant industry.
Branding and Sports Sponsorship
Contemporary Issues in Sport (Distance)
Customer Relationship Management (CRM) and Analytics in Sport
Global Sports Leadership
Global Sports Marketing and Digital Communications
Sports Media Content Creation
Sports Media Management

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,500

International fees
Course fees for EU and international students

For this course (per year)

£12,500

Entry requirements

Undergraduate degree – minimum 2:2 (ideally a 2:1) or international equivalent. Applicants with a 2:2 should have some experience of studying or working in business or sports related areas.

University information

Global Institute of Sport-Overview
Uni profile

The Global Institute of Sport (GIS) is a specialist sports-oriented education provider. It positions itself as a leading destination for sports university degrees worldwide, reflecting a strong focus on high-quality undergraduate and postgraduate programmes. GIS is supported by a global network of industry leaders and elite stadium venues, within which several of its campuses are based. Primarily focusing on sport related programmes, as well...more