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Full time | Goldsmiths, University of London | 1 year | 23-SEP-24

Study mode

Full time

Duration

1 year

Start date

23-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

  • The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
  • You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
  • The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Skills
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.


Careers
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

Modules

This module provides you with a thorough understanding of the unique practices associated with successful luxury brand management. You'll probe the essence of luxury brand management, and explore the diversity of meanings associated with luxury across different markets, as well as the impact of social networks and digital developments. In the contemporary luxury market, companies have to be connected with customers in increasingly creative ways. Luxury has to distinguish itself through distinctive approaches to retail, information technology and marketing. Luxury provides the opportunity to stay close to one?s customers and to provide the things that they want. Luxury has traditionally been seen in a tangible way, especially with regard to fashion goods, but an emerging field on inquiry is the growth of experiential luxury and the expansion of luxury management skills into new areas such as tourism and hospitality, museums and art galleries, and theatres. The distinctive features of luxury brand management arose from a combination of theory and practice, and consideration is given to emerging future trends. You'll explore geographical and regional perspectives within their historical contexts with regard to the luxury sector or knowledge domain with reference to the development of luxury brands in Europe, and to the use of luxury items in Asian and African court-based societies. You'll examine, in particular, the rapid emergence of Japan as a major consumer and developer of luxury brands and how its own distinctive practices in retail, notably the close relationship between customer and retailer, became influential.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,520

International fees
Course fees for EU and international students

For this course (per year)

£22,640

Entry requirements

Students should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.