MA Luxury Brand Management

The MA Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

• The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross-cultural context, and offers a strong academic underpinning on theories of luxury and consumption.
• You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.
• The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice-based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Skills
This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Careers
This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field.
This sector covers a wide range of creative industries and the combination of compulsory and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

Students should have (or expect to be awarded) an undergraduate degree of at least Upper Second Class standard or equivalent. Entrepreneurs or industry professionals may gain entry by prior accredited learning, subject to stringent evaluation criteria.