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PGCert in Museums & Galleries Entrepreneurship

PGCert in Museums & Galleries Entrepreneurship

Different course options

Study mode

Part time

Duration

20 weeks

Start date

25-SEP-23

Key information
DATA SOURCE : IDP Connect

Qualification type

Postgraduate Certificate

Subject areas

Entrepreneurship Arts / Culture Administration

Course type

Taught

Course Summary

This programme will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.

Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.

Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.

Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

The programme will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.

The programme is made up of two 30-credit modules, which you can also take as standalone short courses:

  • Museums & Galleries as Creative Entrepreneurs (Autumn term)
  • Museums & Galleries as Cultural Entrepreneurs (Spring term)

You can start the course at either point in the year.

For your assessment you'll be asked to use all of your creative, entrepreneurial and research skills to 'create' a museum of your own. You'll then produce a museum guide containing a director's foreward, an introduction to a collection, a description of how the institution is managed and structured, and an account of leisure facilties and fundraising, sponsorship and enterprise activities.

Careers

This programme covers many different areas and roles within museums and galleries, including:

  • Marketing
  • Communications
  • Programming
  • Fundraising/developing

You'll therefore finish the course with a good understanding of these areas and how they interact with each other. This could prove to be excellent experience if you're keen to obtain employment or a placement in these sectors in future.

Modules

Museums and galleries of art make an important contribution to income generation in the UK. To achieve this successful outcome it is necessary for them to understand the role that culture plays in our society. This course will focus on: the growing importance of cultural organisations; how taste is shaped not only by museums and galleries but also by designers of fashion and lifestyle products; how commercial organisations are keen to engage in large-scale cultural projects as a way of attracting; a new, younger audience and establishing themselves as key players in a modern society. This museums and galleries course can be taken as stand-alone short course to enhance your knowledge and employability, and on successful completion you will receive 30 Masters level credits. Alternatively you can take both courses and use the credits to gain a Postgraduate Certificate in Museums & Galleries Entrepreneurship.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

3,000

International fees
Course fees for EU and international students

For this course (per year)

6,350

Entry requirements

Students should normally have an undergraduate degree of at least second class standard in a relevant/related subject. Students might also be considered if they have at least two years' professional experience working in the creative industries.