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MSc International Marketing

Different course options

Full time | Edinburgh Campus | 1 year | SEP-25

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course Summary

Our MSc International Marketing programme provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing affects everyday life. The programme has been specifically designed to meet the current and emerging demands of the industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the masters programme, youll develop knowledge to define and explain key marketing and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing issues and problems. Youll critically evaluate the role of marketing within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. Youll develop problem-solving skills for various marketing and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing. Youll have the opportunity to choose two optional courses – from strategic innovation management, the legal context or marketing, entrepreneurship and creativity, managing diversity in business, social media marketing, heritage and cultural marketing, and contemporary business technology – to customise your learning and develop your specific marketing interests. Your international marketing dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing topic, which is of interest to you.

Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. Youll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, youll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills. Part time option available.

Modules

Branding and Communications - Core
Contemporary Consumers - Core
International Marketing Dissertation - Core
International Strategic Marketing - Core
Marketing Metrics - Core
Research Philosophy and Practice - Core
Sustainable Marketing - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£12,344

International fees
Course fees for EU and international students

For this course (per year)

£24,176

Entry requirements

A minimum of honours degree at 2:2 or non-UK equivalent in any academic subject provided that it includes evidence of critical thinking. Applicants with relevant education and work experience may also be considered.

University information

Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching and research. Despite being one of the oldest learning institutions in the UK, it offers a contemporary, research-driven approach to learning that ensures students are always benefiting from the very latest in global knowledge. The Edinburgh campus is based on 380 acres of parkland just outside of the city...more

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