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PhD
Heriot-Watt University
PhD Marketing
Heriot-Watt University

PhD Marketing

HERIOT-WATT UNIVERSITY

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Full time | Edinburgh Campus | 3 years | SEP-26

Study mode

Full time

Duration

3 years

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

PhD/DPhil - Doctor of Philosophy

Subject areas

Marketing

Course Summary

The main mission of our Marketing subject research group is to advance and disseminate knowledge in the important field of marketing. Our approach is interdisciplinary since the marketing discipline draws on knowledge from many other fields (e.g. psychology, sociology, anthropology). Our group works with PhD scholars in the following areas: cultural heritage and tourism, sustainable consumption, consumer research and consumer psychology, digital marketing, and financial services marketing. This list is not exhaustive, however, and we would encourage students with excellent records of achievement (particularly self-funded) to contact us. We are proud of our record in graduating PhD scholars who have contributed to important debates by producing research of a high international standard. Being part of a diverse School of Social Science gives our scholars access to supervision by experts in core marketing disciplines such as Psychology, Economics and Cultural Studies. This further enhances the quality of our scholars’ research and academic skills. As part of a University with campuses in Scotland, United Arab Emirates and Malaysia, we can also offer international opportunities, further enriching our scholars’ career prospects.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£5,006

International fees
Course fees for EU and international students

For this course (per year)

£19,816

Entry requirements

To apply to study a PhD in Marketing, please select PhD Management in the application forms drop-down menu. All applications will be reviewed within the relevant department with a shortlisting decision made based on qualifications, the research proposal and the availability of a supervisory team. Shortlisted applicants must have the equivalent of a 1st class honours undergraduate degree, or a Masters degree with an average mark of 65 per cent or higher and a dissertation mark of 65 per cent or higher. Applicants who are unsure if their qualifications meet the minimum criteria should contact. Please note that possession of the minimum qualifications does not guarantee shortlisting for interview.

University information

Heriot-Watt University-Overview
Uni profile Get prospectus

Heriot-Watt University has a 200-year history, and over that time has cultivated an outstanding reputation for its quality of teaching and research. Despite being one of the oldest learning institutions in the UK, it offers a contemporary, research-driven approach to learning that ensures students are always benefiting from the very latest in global knowledge. The Edinburgh campus is based on 380 acres of parkland just outside of the city...more

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