MA Fashion Styling, Creative Direction and Digital Content

Conceptualise, style, shoot, develop and communicate. Contemporary fashion image makers & photographers understand the importance of styling to create a story and an atmosphere, together with the growing connections between still and moving image to express fashion and luxury.

This 15-month course (including placement) trains participants to become visual image experts, with advanced skills development in subjects such as: fashion styling knowledge, digital fashion editorials for both offline and online media and social platforms. Through technical experimentation, cultural content and creative research, the course analyzes how to reflect the dynamics of images within the fashion trend system, through communication channels such as animation and video-moods.

Focusing on the visual language of communication, participants approach the key aspects of fashion styling, learning how to persuade, inspire and create an emotional response. They acquire the technical, creative skills and cultural knowledge needed to realize a fashion shoot from initial concept to final editing through different contemporary languages. This includes analysis of fashion trends, storytelling and contemporary fashion contexts . During the course participants also apply technical and cultural notions to in-studio projects, learning how to negotiate and plan the technical and creative process. Nowadays, professional creative directors increasingly work with moving images: alongside introductory technical and aesthetic aspects and video, that incorporate elements such as lighting, composition, editing and special characteristics of multimedia video, the course develops the participants’ business awareness and networking skills, bringing observation and communication abilities together with artistic and creative expression.

The course also focuses deeply on the development of all the new languages used and requested in today’s Fashion Industry, shifting from the Fashion Styling culture to the contemporary Digital Fashion Frontiers.

Students will also achieve PGCert and PGDip awards.

POSSIBLE CAREER PATHS

• Fashion stylist
• Art/Creative director
• Fashion Animation consultant
• Creative media director
• Storytelling consultant

Students need to have an UK Bachelor's Degree with normally 2:1 or equivalent qualification.