International Tourism and Hospitality Management MSc

Keele University

Lead the future of global tourism with advanced knowledge and management skills from our MSc International Tourism and Hospitality Management. Develop the business skills to lead and grow organisations, master sustainable tourism strategies, navigate international markets, and more. Advance your employability skills with excellent industry placements and real-world practical experience to enhance your professional development, enabling you to progress to managerial and executive roles.

Combining in-depth academic knowledge with practical, career-focused learning, our International Tourism and Hospitality MSc will strengthen your leadership and critical thinking skills, equipping you to drive innovation and success in this global sector.

You’ll explore key industry concepts, global trends, and best practices, with a focus on sustainability in tourism and hospitality, equipping you to drive positive change and implement effective strategies. You’ll investigate how tourism can restore destinations through sustainable practices, community engagement, and nature-based solutions, with the chance to study real-world regenerative tourism projects abroad and discover innovative destination management strategies.

You’ll also examine essential operational and service excellence strategies, building skills in quality management and enhancing the guest experience. The programme looks at the impact of digital technologies on the sector, focusing on AI, big data, blockchain, smart tourism, and digital customer experiences. You’ll track emerging trends, evaluate digital strategies, and develop the skills for tech-led decision-making.

Central to this programme is a strong focus on advancing your professional development and providing practical industry engagement opportunities, strategically enhancing your employability. You’ll connect with experienced professionals, gain insights into the latest trends in your chosen field and have the opportunity to work directly with an organisation to develop solutions for a current business issue, gaining valuable real-world skills.

Our programme provides the flexibility to align your studies to your career aspirations through a core Professional Project. You can choose to undertake a research project, consultancy project, or a strategic business proposal.

Sustainability, ethics and responsible business practices are embedded throughout and by completing Keele Business School’s Sustainability Passport you’ll demonstrate your ability to incorporate sustainability practices in a professional context.

Located in an innovation park that fosters collaboration between academia and industry, Keele’s campus offers a supportive learning environment designed to prepare you to excel in the dynamic world of global business.