Online - MSc Management with Marketing

Keele University

This 100% online MSc Management with Marketing is for leaders and aspiring leaders aiming to progress into more senior roles in marketing teams. As you study, you’ll be developed into a well-rounded, thoughtful, active, reflective and practical marketer with a genuine appreciation of strategic management and dealing with operational challenges when running an organisation, particularly through the lens of a marketing leader.Relating theory to real-world practice from day one, as this postgraduate course is studied part-time you will be able to apply what you learn as you continue to earn, fast-tracking your professional development while you keep focusing on your career without taking a break to study.Throughout your postgraduate study, you will develop a range of skills and attributes that will stay with you for the rest of your working life whilst setting you apart from other management graduates, boosting your career prospects. You will learn the ability to evaluate and apply theories to various contemporary management problems, and develop an appreciation of the social, environmental and global implications of management studies. Alongside core modules in management, our marketing modules will enable you to specialise and expand your knowledge in this exciting and fast-paced field.Knowledge and skills taught include:Leading and complexityOperations and supply chain managementFinancial statement analysisStrategic marketingManaging people and organisationsOrganisational responses to sustainability challengesBrand managementMarket research