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International Business Management MSc (with Pathways)

International Business Management MSc (with Pathways)

Different course options

Study mode

Full time

Duration

12 months

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Business Studies

Course type

Taught

Course Summary

Why choose this course?

This course is ideal if you aspire to a career in consulting or general management in many sectors, including retail, media, healthcare, telecommunications, real estate, oil and gas, and energy. You will acquire the skills to become a dynamic business manager and work effectively in multicultural teams anywhere in the world.

You will apply your knowledge to practical business situations including a consultancy project with a real business. There is also the opportunity to specialise in a variety of business disciplines, including project management, marketing, and entrepreneurship to market yourself more competitively.

This course is accredited by the Association of MBAs (AMBA) and European Foundation for Management Development (EFMD).

Your assessments will reflect real business situations including undertaking a consultancy project with a real business instead of a dissertation. Recent students have worked with General Electric (GE), L'Oreal, Henkel, Kimberly-Clark and Arqiva.

You'll benefit from an international curriculum and our students come from all over the world to study, so you will finish the course with an international network of contacts.

Teaching and assessment

When not attending timetabled sessions, you will be expected to continue learning independently through self-study. This typically will involve reading journal articles and books, working on individual and group projects, preparing coursework assignments and presentations, and preparing for exams. Your independent learning is supported by a range of excellent facilities including online resources, the library and CANVAS, the online virtual learning platform.

Modules

This module focuses on how people buy and use products, and how they react to marketing action. You will: apply this buyer behaviour information to specify marketing goals and define an effective services strategy; critically evaluate the latest research developments in buyer behaviour, such as customer loyalty, satisfaction, advertising effectiveness, branding, pricing and store atmospherics; take a scientific approach, based on evidence and theory, to understand the practical application of research findings and to identify areas where further investigation may be needed; and evaluate the most appropriate methods of investigation and analysis.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£17,500

International fees
Course fees for EU and international students

For this course (per year)

£17,500

Entry requirements

A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply.

University information

Kingston University is superbly placed for students to take advantage of London’s many activities and attractions, as well as being close to one of the largest employment centres in the world. Students at Kingston will be able to benefit from award-winning teaching quality during their studies and go onto join a global network of alumni across different industries and sectors upon graduation. There’s always a lot happening at Kingston...more

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