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Masters
Kingston University
Public Relations and Corporate Communications MA
Kingston University

Public Relations and Corporate Communications MA

KINGSTON UNIVERSITY

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Full time | Kingston Hill | 1 year | SEP-25

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Public Relations Communication Studies

Course Summary

This course is ideal if you aspire to a career in corporate communications, public relations or internal communications. It offers a basis in business disciplines rather than journalism. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations.Over the course of the programme, you will learn to:Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients from a multitude of different educational or cultural backgrounds.Understand value and competitive advantage.Use the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects.Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.Through integrated tasks and workshops, you will apply your knowledge to practical settings, preparing you for your career.

Modules

Managing Corporate Social Responsibility and Sustainable Development (15 Credits) - Core
This module will help you develop a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), and recognise their development and growing importance. You will learn contrasting methods while you evaluate CSR and SD practices as applied to various business functions and how to manage organisations and their activities in a socially responsible way.
Managing Cross-Cultural and Internal Communications (30 Credits) - Core
Market Research and Data Analysis (30 Credits) - Core
Marketing Communications (15 Credits) - Core
Public Relations Strategy (30 Credits) - Core
Research Proposal and Dissertation (60 Credits) - Core
Professional Placement (120 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

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International fees
Course fees for EU and international students

For this course (per year)

£19,700

Entry requirements

A 2:2 or above honours degree or equivalent, in any discipline. You do not need to have a background in business to study the Public Relations and Corporate Communications MA, but you will need to have a strong interest in internal communications, public relations or corporate social responsibility.

University information

Kingston University-Overview
Uni profile Get prospectus

Kingston University is superbly placed for students to take advantage of London’s many activities and attractions, as well as being close to one of the largest employment centres in the world. Students at Kingston will be able to benefit from award-winning teaching quality during their studies and go onto join a global network of alumni across different industries and sectors upon graduation. There’s always a lot happening at Kingston...more

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