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Marketing Communications and Advertising MSc

Marketing Communications and Advertising MSc

Different course options

Full time | Kingston Hill | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Communication Studies Business Communication Skills Advertising Marketing

Course type

Taught

Course Summary

Why choose this course?

Our Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). You will gain a deep knowledge of each marketing communications channel, with a focus on advertising. The course's signature modules – Marketing Communications and Advertising Strategy and Digital Marketing Communications and Analytics – incorporate theoretical and practical elements of marketing communications strategy, digital advertising and campaign planning. Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

What you will study

Real 'pitching' experience in front of top marketing communication professionals. Career and employability focus through integrated tasks and workshops. Broad and deep knowledge across all areas of communications, with a focus on advertising. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. You will put theory into practice through applied in-class exercises as well as an exciting assessment that enables you to devise a strategic communications plan via a live company brief. Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.

Teaching and assessment

Assessment typically comprises exams (eg test or exam), practical (eg presentations, performance) and coursework (eg essays, reports, self-assessment, portfolios, dissertation).

After you graduate

Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Modules

Discover new ways to engage with your audience and generate brand awareness, loyalty and sales. Combine theoretical perspectives and research with case studies and practical exercises to understand which interactive approaches work in which situations - from tried-and-tested direct marketing and sales promotion techniques to the latest advances in mobile and social media. This module will prepare you to determine the value of new tools available for contemporary marketing communications: social media, viral marketing, gamification, mobile marketing, brand advocacy, buzz and engagement.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

11,800

International fees
Course fees for EU and international students

For this course (per year)

17,000

Entry requirements

Students need to have a good bachelor's degree, or equivalent, in any discipline.

University information

Located in South-West London, Kingston University offers a high-quality portfolio of taught postgraduate and research degree courses in a buzzing, student-friendly, riverside town. Students at Kingston are equipped with the skills they need to succeed in the modern workplace and are provided with a huge variety of learning opportunities, state-of-the-art resources and facilities and support services. Postgraduate study spans four academic...more