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Public Relations and Corporate Communications MA

Public Relations and Corporate Communications MA

Different course options

Full time | Kingston Hill | 1 year | 26-SEP-22

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Public Relations Business Communication Skills

Course type

Taught

Course Summary

Why choose this course?

Our Public Relations and Corporate Communications MA is a highly specialised and focussed programme designed for those who want to pursue a career in the broader field of corporate communications and public relations. This includes working for an agency or in-house for a company or organisation. Roles may include PR manager, internal/external communications or investor relations. Over the course of the programme, you will learn to: Identify and understand different stakeholder groups and markets, enabling you to develop effective communication styles for clients of a multitude of different educational or cultural backgrounds; Understand value and competitive advantage; Utilise the latest research in corporate and marketing communications and adapt this to a practical setting through workshops and projects; Understand best practice in relation to marketing communications in general and, more specifically, corporate and public communications.

What you will study

With the kind of practical, hands-on learning experiences that encourage flexible thinking, and a fundamental basis in business and marketing rather than journalism, our MA in Public Relations and Corporate Communications will help propel you into a range of high-level careers in challenging or commercial environments. We enable our students to graduate with the ability to effectively adapt their communications technique to succeed in any cultural, social, commercial or non-profit context.

Teaching and assessment

Assessment typically comprises exams (eg in-class tests, unseen examinations), practical assessments and coursework (eg essays, laboratory reports, dissertation).

After you graduate

Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business.

Modules

This module will help you understand the elements of effective market research. You will: collect primary data that is valid and reliable for management purposes; and develop practical skills in data analysis to transform this raw data into information that guides marketing decisions. This module can act as a launch pad for a career in market research within the wider marketing industry.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

10,640

International fees
Course fees for EU and international students

For this course (per year)

16,300

Entry requirements

Students need a good bachelor's degree, or equivalent, in any discipline. They do not need to have a background in business to study the Public Relations and Corporate Communications MA, but they will need to have a strong interest in internal communications, public relations or corporate social responsibility.

University information

Located in South-West London, Kingston University offers a high-quality portfolio of taught postgraduate and research degree courses in a buzzing, student-friendly, riverside town. Students at Kingston are equipped with the skills they need to succeed in the modern workplace and are provided with a huge variety of learning opportunities, state-of-the-art resources and facilities and support services. Postgraduate study spans four academic...more

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