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Marketing Management (Advanced) MRes

Marketing Management (Advanced) MRes

Different course options

Study mode

Full time

Duration

1 year

Start date

06-OCT-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MRes - Master of Research

Subject areas

Marketing

Course type

Research

Course Summary

Course Overview

Marketing is the dynamic core of business and can be a force for strategic change. But what does it take to create a marketing visionary? How can you provide clear lines of insight into ever-shifting markets? How do you ensure communications flow across global business landscapes?

This programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.

Our core modules provide broader marketing management knowledge. You then choose options to support your passions. Client interaction is integral to teaching. We encourage collaborative skill building such as group work, group contracting and away days. Your dissertation can be library-based. Or you can choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur or a media organisation.

You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and to solve social challenges.

As part of the UK’s longest established marketing faculty, this programme has been established for more than a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support with help navigating recruitment processes, CV development and career planning.

The MRes option follows the programme to the dissertation. It then focuses on a research-led proposal to lead into PhD level study. Scholarships are available.

Modules

This module aims to equip you with a comprehensive, integrative and critical understanding of marketing. It comprises three sub-modules: Understanding Consumers; Understanding Online Consumer Engagement; Understanding Business Markets. You will engage with the main theoretical perspectives in each area, critically applying this theory to real-world issues and problems. A wide variety of teaching and learning methodologies are utilised.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

14,500

International fees
Course fees for EU and international students

For this course (per year)

26,500

Entry requirements

Students need to have 2:1 Hons degree (UK or equivalent) in Marketing or a related Business Management degree with minor marketing components. We welcome students with marketing experienced gained within a degree in Marketing, a Business Management degree, or practically within industry. We may also consider non-standard applicants.