MSc Digital Marketing

Leeds Beckett University

Become an expert in marketing theory and practice. You'll develop the essential skills to excel and steer businesses to success in the modern digital landscape. Stand out from the crowd Add value to your undergraduate degree with this practice-relevant master's in digital marketing. You'll develop key marketing and digital skills as you learn to generate innovative solutions to complex challenges currently facing the industry. As part of this course, you'll: Gain a thorough insight into marketing in the post-digital era, recognising opportunities to steer businesses to success in a global economy Explore the psychological and sociological aspects of consumer behaviour Work with a client on a project brief to gain practical experience in planning, managing and implementing effective communication campaigns Practice identifying the characteristics of successful brands, and understand techniques used to manage them Develop your understanding of the planning, implementation, and measurement of social media marketing campaigns Build sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics Specialise in a marketing area that excites you for your Marketing Project to practice applying your expertise Study modern marketing You'll learn about the most up-to-date trends, tools and practices so you'll be prepared to step straight into your career, armed with the latest knowledge and skills. Some of your modules are also delivered by active industry practitioners, so you'll always have current insight to underpin your learning.