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PG Cert Strategic Sport Marketing

Different course options

Part time | Headingley Campus | 1 year | 18-SEP-23

Study mode

Part time


1 year

Start date


Key information

Qualification type

Postgraduate Certificate

Subject areas

Marketing Sports Studies

Course type


Course Summary

Develop core competencies which sit at the heart of sport marketing.

As part of your course, you’ll:

Gain an applied industry insight into the dynamic global sport marketplace

Build a sound theoretical and applied understanding of the subject area

Work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments

Enhance your industry expertise to develop the core capabilities in a range of sport market contexts

Develop valuable skills in communication, problem-solving and strategic decision making

Teaching & Learning

Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.


Examine the external and internal environments that influence strategic sports marketing planning and decision making in the global marketplace. This module will provide an overview of key threshold concepts that are integral to the sport marketing discipline.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

Part-time rates for international students are not automatically displayed as there are specific visa requirements which generally limit students to study in the UK on a full-time basis.

Entry requirements

Applicants should either have a second class honours degree in the cognate subject of Sport, a second class honours degree in a non-cognate subject supported by evidence of an aptitude for the subject applied for, or have equivalent experience or training, normally from within the work environment.