MSc Entertainment Management & Analytics

LCCM’s MSc in Entertainment Science is a specialist master’s degree for career entry or career development for those involved or interested in a career in entertainment management with particular focus on digital content marketing and decision-making using data insights and practical theory. The 12-month intensive programme aims to develop an integrated and critically aware understanding of the unique nature and defining characteristics of entertainment content and how research and insights in consumer behaviour can help improve decision making and indicate replicable strategies for success in this sector.

The year begins with “Research & Academic Practice” and “Entertainment Analytics” modules, which will see students conduct research using various entertainment data sources, test their ideas, and communicate their findings and reflections in written and spoken argument. In the second term students will build on their findings to produce a range of business planning and pitching documents, as well as learning established strategies for digital distribution and marketing of entertainment content. In the final term, students will undertake a final project, guided by tutors whilst gaining deeper knowledge of innovative professional practice delivered via case studies in leadership, strategic management and entrepreneurial release strategies.

Course Aims

The programme aims to encourage the use of practical theory and evidence based reasoning, both systematically and creatively, to solve complex problems and improve professional practice in the management of music, TV, film and gaming content.

Graduates from this programme will benefit from lifelong transferable skills in research, organisation, creative thinking, commercial acumen, quantitative analysis and communication.

With a focus on student-led projects, the course guides them through research, product development, branding and audience identification processes to find and grow an engaged audience for their entertainment projects. Additionally, students will examine a range of case studies from across the content industries and learn best practices for distributing and marketing their releases.

Who is this course for?

LCCM’s MSc in Entertainment Science is a specialist master’s degree for entertainment executives or recent graduates looking to gain valuable and relevant skills with a particular focus on digital content marketing and decision-making using data insights and practical theory.

The MSc in Entertainment Science will help you establish or develop your career within entertainment by giving you confidence in data analytics, audience development and strategic management of entertainment content.

The MSc is intended primarily as a career development programme for current or future executives involved in the production, marketing and distribution of digital entertainment content. To benefit fully from the MSc you should: be a numerate, business-savvy and computer literate graduate with a bachelors degree (2.2 minimum) or 4 years relevant sector experience and a Level 3+ qualification.