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MSc Entertainment Management & Analytics

MSc Entertainment Management & Analytics

Different course options

Full time | LCCM (London College of Creative Media) | 1 year | SEP-25

Study mode

Full time

Duration

1 year

Start date

SEP-25

Key information
DATA SOURCE : IDP Connect

Qualification type

Professional Masters

Subject areas

Digital Metrics / Website Analytics

Course Summary

LCCMsMScinEntertainment'Scienceisa'specialistmastersdegreeforcareerentryorcareerdevelopmentforthoseinvolvedorinterestedinacareerinentertainmentmanagementwithparticularfocusondigitalcontentmarketinganddecision-makingusingdatainsightsandpracticaltheory.The12-monthintensiveprogrammeaimstodevelopanintegratedandcriticallyawareunderstandingoftheuniquenatureanddefiningcharacteristicsofentertainmentcontentandhowresearchandinsightsinconsumerbehaviourcanhelpimprovedecisionmakingandindicatereplicable'strategiesfor'successinthis'sector.

Theyearbeginswith''Research&AcademicPractice''and''EntertainmentAnalytics''modules,whichwill'see'studentsconductresearchusingvariousentertainmentdata'sources,testtheirideas,andcommunicatetheirfindingsandreflectionsinwrittenand'spokenargument.Inthe'secondterm'studentswillbuildontheirfindingstoproducearangeofbusinessplanningandpitchingdocuments,aswellaslearningestablished'strategiesfordigitaldistributionandmarketingofentertainmentcontent.Inthefinalterm,'studentswillundertakeafinalproject,guidedbytutorswhilstgainingdeeperknowledgeofinnovativeprofessionalpracticedeliveredviacase'studiesinleadership,'strategicmanagementandentrepreneurialrelease'strategies.

CourseAims

Theprogrammeaimstoencouragetheuseofpracticaltheoryandevidencebasedreasoning,both'systematicallyandcreatively,to'solvecomplexproblemsandimproveprofessionalpracticeinthemanagementofmusic,TV,filmandgamingcontent.
Graduatesfromthisprogrammewillbenefitfromlifelongtransferable'skillsinresearch,organisation,creativethinking,commercialacumen,quantitativeanalysisandcommunication.

Withafocuson'student-ledprojects,thecourseguidesthemthroughresearch,productdevelopment,brandingandaudienceidentificationprocessestofindandgrowanengagedaudiencefortheirentertainmentprojects.Additionally,'studentswillexaminearangeofcase'studiesfromacrossthecontentindustriesandlearnbestpracticesfordistributingandmarketingtheirreleases.

Whoisthiscoursefor?

LCCMsMScinEntertainment'Scienceisa'specialistmastersdegreeforentertainmentexecutivesorrecentgraduateslookingtogainvaluableandrelevant'skillswithaparticularfocusondigitalcontentmarketinganddecision-makingusingdatainsightsandpracticaltheory.

TheMScinEntertainment'Sciencewillhelpyouestablishordevelopyourcareerwithinentertainmentbygivingyouconfidenceindataanalytics,audiencedevelopmentand'strategicmanagementofentertainmentcontent.

Tuition fees

UK fees
Course fees for UK students

Fee for 2024 entry: £10,500. This is for reference only. There may be a slight increase in 2025/26 entry.

International fees
Course fees for EU and international students

Please contact the University

Entry requirements

The MSc is intended primarily as a career development programme for current or future executives involved in the production, marketing and distribution of digital entertainment content. To benefit fully from the MSc you should: be a numerate, business-savvy and computer literate graduate with a bachelors degree (2.2 minimum) or 4 years relevant sector experience and a Level 3+ qualification.

University information

Located in the vibrant hub of London’s arty Southbank, the London College of Contemporary Music (LCCM) provides a top-quality education to music students. The first music college to provide a rigorous education across both music performance and production to all students, it has gone from strength to strength in the twenty-two years since its inception. Through its partnership with one of the top specialist arts universities in the UK, the...more