MA Fashion Marketing and Management

London Metropolitan University

Study in one of the most talked-about cities for fashion, learning about current and future trends, fast fashion, sustainability, counterfeiting and consumption. But with a business focus. You’ll explore fashion from a business perspective and learn how to make strategic decisions to meet marketing goals. This Fashion Marketing and Management master’s degree will investigate consumer behaviour, consumption, ethics in fashion and sustainability, among other trending topics. You’ll be taught about marketing theory and practice, learning about marketing tools such as social and digital advertising, Artificial Intelligence (AI), omni-channel communication, content marketing and multi-sensory marketing. Our lecturers bring the workplace to the classroom, teaching you the academic fundamentals as well as real life skills through key models, concepts and tools. We regularly have guest speakers from the industry come and speak about working in the fashion business, current trends and issues, plus share their expertise with you. We’ve designed this course to give graduates a broad understanding of the latest developments, contemporary issues and industry trends. This course is suitable if you’re looking to start out in the fashion business, or if you’re already in the industry and looking to progress into senior roles. At London Met, we place a huge emphasis on applying theory to practical scenarios and giving you the skills you need to succeed in the working world.