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MSc Sport Business and Innovation

Different course options

Full time | Loughborough University London | 1 year | 02-OCT-23

Study mode

Full time


1 year

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

Management Of Change & Innovation Business Studies Sports Studies

Course type


Course Summary

Our most popular Sport Business degree, MSc Sport Business and Innovation focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business.

Sport Business and Innovation MSc focuses on the key principles of innovation and enterprise, which are cornerstones within the world of sport business.

As a fast-paced and ever-changing industry, understanding how sports businesses are evolving and innovating to incorporate technological advancement, meet changing consumer behaviours and ensure relevance in new digital sporting environments is critical. This Sport Business master's programme aims to develop your understanding of key sport management, business and marketing principles and will introduce you to business strategy principles, entrepreneurship, and innovation in and through sport.

You will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic, and technological change. Through this examination you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.

This programme will allow you to develop an understanding of the importance of research and data driven insights, which are now critical to decision making and innovations within the sport business landscape. You will be given opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage in the sector. Furthermore, this programme will enrich your understanding and knowledge of digital spaces and new media within sport, and its relevance within both commercial and social spheres.

Our unrivalled partnerships with a range of world-class sport organisations means you will gain expert teaching and guidance from inspiring leaders from Chelsea Football Club, DataPOWA, Mailman/Seven League, West Ham United Foundation, Adidas, and more.

If you are passionate about sport business and innovation and would like to gain a better understanding of the inner workings of the sector, then this sports business degree is the ideal choice for you.

Your future career

The careers and employability support on offer at Loughborough University London has been carefully designed to give you the best possible chance of securing your dream role.

This master's programme will prepare you for careers in sport, business and business innovation. Opportunities may include careers in commercial sporting organisations, international governing bodies of sport, the government and the not-for-profit sector. You will also acquire the skills required to establish your own sport enterprise if desired.


The aims of this module are to give the student the opportunity to study a subject, business problem or research question in depth and to research the issues surrounding the subject or background to the problem. The module will equip the student with the relevant skills, knowledge and understanding to embark on their individual research project and they will be guided through the three options available to them to complete their dissertation: A desk based research project that could be set by an organisation or could be a subject of the student's choice. A project that involves collection of primary data from within an organisation or based on lab and/or field experiments. A full professional placement within an organisation during which time they will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained). Students will achieve a high level of understanding in the subject area and produce a written thesis or project report which will discuss this research in depth and with rigour.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

Students need to have a 2:1 honours degree (with a minimum of 60% in final year), or equivalent international qualification, in wide range of disciplines.