Find out more about studying Sport Marketing MSc at Loughborough University? We've gathered all the key details, entry requirements, modules, fees, and more. Take the next step by booking an open day to explore it for yourself.
MSc - Master of Science
Loughborough University London
Full Time
Jan 2027
1 Year
Set yourself up to compete as a marketer in the fast-paced sport business sector by joining us on this master’s in sport marketing, based in the heart of London’s Olympic Park. Marketing and sponsorship are critical sources of income for teams and organisations across elite sport. Sport marketing is also a key and growing business area for sportswear manufacturers, sport events, fitness brands and gambling companies. On this course, you’ll get a solid grounding in topics like marketing strategy design, market research, sponsorship, social media strategy, digital storytelling and PR. Crucially, you’ll apply these in the context of sector-specific dynamics such as timings, partnerships and the global scope of sport – so you have the expertise to succeed in this highly competitive field. Part-time: Up to 4 years
