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Strategic Communication MA

Different course options

Study mode

Full time

Duration

1 year

Start date

03-OCT-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Communication Studies Business Communication Skills Policy / Strategic Planning

Course type

Taught

Course Summary

The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.

As part of the programme, you will explore some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges?
  • How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process?
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?

Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.

Who should study this programme?

Our master's in communication is ideal for students with an interest in communication studies, specifically the role of communications in political, corporate and third sector messaging and positioning. It also provides an ideal foundation for those wanting to build a career in the marketing, public relations, advocacy and campaign management sectors.

Modules

The aim of this module is to develop a critical understanding of key concepts and advanced debates relevant to the understanding of modern media, with a focus on the role of media and communications systems in both the historical formation of modern societies and their contemporary transformations under the impact of the Internet and digital platforms.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

10,100

International fees
Course fees for EU and international students

For this course (per year)

20,800

Entry requirements

A 2:1 honours degree (or equivalent international qualification) in the social sciences or humanities.