MSc User Experience and Service Design

Loughborough University

We offer a User Experience Design programme that you can take as either an MA or an MSc, so you can choose the option that suits you best. This advanced degree will help you improve your knowledge and skills in User Experience (UX) Design and Interaction Design. You can also choose to specialise in Virtual Reality, Inclusive Design or in designing for devices other than smartphones. In our classes, you will learn how to do user research, find ways to create better user experiences and design new products. You will also work with real companies and build a portfolio of your work. The MA/MSc in User Experience Design teaches you to become a designer who puts people first. You will learn to create innovative ways for people to interact with products. The course develops both your creative and analytical skills through a range of projects. For example, you will learn to design interactive experiences combining digital and physical elements. You will also learn to use new technologies like Artificial Intelligence (AI) and Extended Reality (XR) to improve user experiences. During the programme, you will study essential ideas and methods in UX design. This includes design research, usability, accessibility, data analysis (both qualitative and quantitative) and different types of prototyping, such as interactive, video, and experience prototyping. You will also learn about interaction design, social design, storytelling, teamwork and project management. In addition, you will work on a major project that helps you practice and improve your skills at a professional level. This course is offered alongside a similar programme called User Experience and Service Design. The User Experience Design programme focuses on developing you as a UX specialist in either Virtual Reality, Inclusivity, or Interaction Design beyond smartphones. However, the User Experience and Service Design programme focuses on service design and gives a broader view of user experience. Both courses allow you to choose an MA or an MSc. If you select an MA, you will work on creative and big ideas. If you choose an MSc, you will focus more on research and data analysis.