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Masters

Manchester Metropolitan University

MSc International Fashion Marketing

Name: MSc International Fashion Marketing
Price: £10600 GBP

MANCHESTER METROPOLITAN UNIVERSITY

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Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Study mode

Full time

Duration

1 year

Start date

OCT-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Fashion Marketing Fashion / Textiles / Clothing (Craft) International Marketing

Course Summary

The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers are rallying against the fast-fashion ethos and are instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity. This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, students will produce innovative marketing campaigns for fashion brands through a variety of different communications media, while supporting their strategic and creative process with fundamental theoretical knowledge. They will also learn how to adapt and thrive in an ever-changing global market and forge a successful career in the creative and cultural industries.With a strong emphasis on employability and social responsibility, this course will equip its students with a mastery of the key skills required to help evolve the fashion system to become more ethically conscious, socially progressive and environmentally sustainable.

Modules

Brands and Consumer Culture - Core

This unit exposes students to the concepts and theories of branding and the relationship between brands, consumers and culture. It focuses on brands? marketing and design related strategies to communicate and connect with consumers within mainstream and niche cultures.

Fashion Enquiry - Core

Marketing and Society - Core

Masters Project - Core

Social Media Marketing - Core

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£10,600

International fees

Course fees for EU and international students

For this course (per year)

£21,000

Entry requirements

A minimum of 2:2 Honours degree is required. Equivalent EU/international qualifications are also accepted.

University information

Manchester Metropolitan University-Overview

Uni profile Get prospectus

Manchester Metropolitan University is a modern institution that cares deeply about offering students a vibrant, supportive community to learn. Over 8,000 students have studied at Manchester Met for a postgraduate qualification, with excellent results. The university has four faculties – Business and Law, Arts and Humanities, Health and Education, and Science and Engineering. Each is led by an expert team who are passionate about developing...more

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