MSc International Marketing Management

OVERVIEW

International marketing is vital for businesses to connect with their customers in an increasingly competitive, and rapidly evolving, marketplace. This course will give you the expertise necessary to thrive in this dynamic landscape.

You’ll gain the knowledge, technical and personal skills to operate across a range of dynamic and competitive international marketing environments.

We’ll provide you with knowledge from experts with extensive links to industry, people who understand what it takes to succeed in this field, plus leading researchers at the cutting edge of knowledge. Their expertise will help you develop an understanding of international marketing and how it’s applied in industry.

FEATURES AND BENEFITS

• Accredited by the Chartered Institute of Marketing (CIM) – this course is CIM accredited and allows you to work towards a CIM qualification.
• Professional practice and skills development – with our internationally focused case studies, and the chance to take an internship as part of your course, you can develop your skills to fit the needs of the global job market.
• Triple accredited - our Business School holds the globally recognised trio of accreditations from EQUIS, AACSB and AMBA, placing us among the best business schools in the world.
• Rise programme – all students are eligible to take part in curricular activities with Rise. These might include research volunteering, project work and certifications.
• Creative and digital hub – Manchester has one of the UK’s biggest creative and digital sectors. You’ll find inspiration everywhere, as well as plenty of employers when you graduate.
• Grow your network – use our extensive industry links to develop your own professional network. Internships, live client projects and guest lectures all present networking opportunities.
• Digital focused content – you’ll graduate with an understanding of the latest developments in digital marketing to prepare you for your future career as a marketing professional.
• Learn from experts – our lecturers have years of industry experience. Their knowledge is supported by guest lectures from some of the industry’s leading figures.

You’ll need a UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have significant relevant professional experience.