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Corporate and Marketing Communications MSc/PGDip/PGCert

Corporate and Marketing Communications MSc/PGDip/PGCert

Different course options

Full time | Middlesex University | 1 year | OCT-22

Study mode

Full time

Duration

1 year

Start date

OCT-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Business Communication Skills Communication Studies Marketing

Course type

Taught

Course Summary

Overview

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.

Why study MSc/PGDip/PGCert Corporate and Marketing Communications* at Middlesex University?

Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Careers

How can the MSc/PGDip/PGCert Corporate and Marketing Communications support your career?

Skills and knowledge in communications can enhance many marketing roles in management, strategy, PR, advertising and communications. The course has a strong emphasis on developing an understanding of how theory can be applied in practice, preparing recent graduates with an awareness of the challenges of the sector and current practitioners with the specific knowledge for application in their careers.

Students can also exit with PGCert and PGDip awards.

Modules

This module is designed provide a theoretical and practical understanding of persuasion theory and its broad application in the context of integrated marketing communications in both commercial and social marketing domains. Students will examine a range of models used in persuasion in traditional media as well as the challenges and opportunities presented with the growth of new media channels. As a core module on the Programme, there will be clear links to other modules of study, allowing students to develop a deeper appreciation of the importance of brand message structure and content as it reaches diverse audiences. Given the competitive nature of the marketplace, it is incumbent on marketers to design message strategies that can be heard above the ‘noise’ of competing organisations and brands. To that end, students will develop strategies for the creative use of media channels to devise persuasive message campaigns and thereby gain relevant employment skills for a range of industry sectors.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

12,700

International fees
Course fees for EU and international students

For this course (per year)

16,800

Entry requirements

Students need to have a second-class honours degree 2:2 or above in marketing, communications, or a business related field. We will also accept a professional qualification of an equivalent standard. Student are welcome to apply if they do not have a formal qualification but have extensive marketing experience. They may be required to submit a GMAT score of 550 (or above). We also normally require Grade C GCSE or an equivalent qualification.

University information

Middlesex is a campus university based in leafy North London only 25 minutes from the buzz of central London. It has been excelling in teaching for over 130 years and boasts international campuses in Dubai and Mauritius. Their industry led, contemporary courses and practice-based teaching will help you to excel in the job market and become a leader in your field. Middlesex’s teaching is informed by the needs of industry, so you’ll develop the...more

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