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Masters

Middlesex University

Digital Marketing MSc - January

MIDDLESEX UNIVERSITY

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Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Study mode

Full time

Duration

1 year

Start date

JAN-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Marketing

Course Summary

Get ready for the exciting future of digital marketingWith the world going digital, businesses are adapting to stay ahead of the curve. As technology continues to evolve, so does our understanding of consumers and their behaviours. From e-commerce to social media, the possibilities are endless.In our MSc Digital Marketing program, we equip our students with the latest industry-focused assessment and learning to prepare them for the dynamic world of digital marketing. Our curriculum emphasises the importance of being socially aware and responsible marketers who can adapt and innovate in different marketing environments, both locally and globally.As digital disruption becomes the norm, we aim to create agile and empathetic professionals who can deliver compelling digital marketing strategies and management.With the demand for digital marketing skills skyrocketing across all sectors, there has never been a better time to join the industry and shape the future of marketing.1 year full-timeJanuary 2024September 2024

Modules

Research methods & dissertation (60 Credits) - Core

The Research Project is the culmination of the programme and provides students the opportunity to further develop and integrate the knowledge and skills acquired throughout the programme. Developing an understanding of the research process and to conduct research leading to successful completion of their Research Project.

Branding in the Digital Age (15 Credits)

Consumer Psychology (15 Credits)

Creativity and Innovation in Digital Marketing (15 Credits)

Digital Marketing Analytics (15 Credits)

Digital Marketing Applications: Trends and Tactics (15 Credits)

Digital Marketing Strategy and Communications (15 Credits)

Entrepreneurship in the Digital Sector (15 Credits)

Growth Driven Marketing with AI - Automation (15 Credits)

Industry Placed Experience: Applied Digital Marketing (15 Credits)

Practitioner Perspective (15 Credits)

eCommerce and Social Selling (15 Credits)

Tuition fees

UK fees

Course fees for UK students

Contact University and ask about this fee

International fees

Course fees for EU and international students

For this course (per year)

£16,800

Entry requirements

We normally require a second-class honours degree 2:2 in any discipline. We will also accept a professional qualification of an equivalent standard. You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

University information

Uni profile Get prospectus

Welcome to Middlesex University London! We are a top 2 university in the UK (THE Young Universities 2022), offering a range of specialist postgraduate courses designed to help you achieve your career goals and get the future you want. With sister campuses in Dubai and Mauritius and links in over 55 countries, the university provides unique opportunities for work and study. Based in North London, its safe, leafy campus offers world-class...more

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