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Masters
Middlesex University
Marketing Management MSc
Middlesex University

Marketing Management MSc

MIDDLESEX UNIVERSITY

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Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course Summary

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.The programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.Course highlightsEnable students with no or limited knowledge of marketing to develop an advanced level of understanding and critical reflection of the field.Provide students with the necessary skills required for becoming a professional marketer across a diverse range of organisations and industry sectors, within a global and multicultural context.Develop students’ ability to undertake research on topics relevant to the context and content of marketing management.Prepare students for senior marketing management positions or further study.1 year full-time

Modules

Branding in the Digital Age (15 Credits) - Core
Explore the concepts of brand storytelling, brand personas and influencers, to provide insight into techniques for creating and nurturing brand value, as well as an understanding of the critical role brands, play in creating and influencing customer experiences, culture, society, social media and in the context of todays globalised and dynamic digital era.
Digital Marketing (15 Credits) - Core
Marketing Leadership for Change (15 Credits) - Core
Research Project (60 Credits) - Core
Strategic Marketing Decisions (15 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£14,400

International fees
Course fees for EU and international students

For this course (per year)

£19,500

Entry requirements

Applicants should normally have: A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or An equivalent qualification accepted by the Academic Registry of the University, or A professional qualification deemed to be of an equivalent standard.

University information

Middlesex University-Overview
Uni profile Get prospectus

Students don’t just come to Middlesex University to study, they come to move forward. Postgraduate study at Middlesex is designed to help students master their futures on their own terms. A postgraduate degree at the university allows students to take the next step in their career, shift direction, or pursue something they’ve always wanted to do. At Middlesex, postgraduate students can undertake a master’s course or a research degree at a...more

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