Marketing Management MSc

Overview

Marketing is being deeply impacted by rapid technological advancement and the proliferation of data. This rapidly changing environment requires future marketing employees to have strong theoretical knowledge and understanding of the field, cultivate critical thinking and hold new skills to deal with the complexity of the modern marketing environment.

Why study Marketing Management at Middlesex University?

The programme aims to prepare students for successful employment by providing a range of knowledge and skills that will allow them to reach strategic and tactical marketing decision-making by working collaboratively and individually. It is designed to develop students’ understanding of Marketing Management and its integration into the organisation’s overall corporate strategy. This will be achieved by allowing students to acquire and apply the latest thinking and practice in Marketing Management in a rapidly changing, digital environment.

Careers

How can the MSc Marketing Management support your career?

A degree in Marketing Management allows you to pursue a career in many different industries. A holistic understanding of marketing across the whole organisation is essential if you want to either progress to a senior role or are just starting out on a career path towards with the ambition of achieving one of these positions.

Careers following the completion of this course can include:

• Marketing Officer, Executive or Manager
• Marketing Consultant
• Marketing Analyst or Researcher
• Digital Media Analyst or Manager
• Marketing Account Manager
• SME Owner

Applicants should normally have: A second class honours undergraduate degree or above in any discipline awarded by a UK University or a recognised overseas institution, or An equivalent qualification accepted by the Academic Registry of the University, or A professional qualification deemed to be of an equivalent standard.