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Cross-Cultural Communication and International Marketing MA

Cross-Cultural Communication and International Marketing MA

Different course options

Full time | Newcastle University | 12 months | 16-SEP-24

Study mode

Full time

Duration

12 months

Start date

16-SEP-24

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

International Marketing Communication Studies Community Relations

Course type

Taught

Course Summary

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

Overview

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

What you'll learn

Through this Cross-Cultural Communication and International Marketing Master's you'll:

  • develop systemic understanding and critical awareness of international marketing theory
  • apply theory to international case studies, markets and issues
  • measure market performance and consumer behaviour
  • develop knowledge of ethical issues and their implications in marketing

Modules

To evaluate and assess critically, the principles in marketing and core marketing theory. • To interpret marketing knowledge and analysis to critically evaluate current and formulate appropriate future marketing strategies, and produce coherent recommendations to achieve an organisation's strategic goals. • To enhance students' skills to effectively communicate the results of their strategic market analysis and to provide evidence based recommendations to a client. • To enhance students’ ability to work effectively, with flexibility and sensitivity, in multi-cultural teams.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£10,800

International fees
Course fees for EU and international students

For this course (per year)

£23,500

Entry requirements

A 2:1 honours degree, or international equivalent, in the following disciplines: Anthropology; Communication; Ethnography; Intercultural Communication; International Relations; Linguistics; Philosophy; Psychology; Politics; Social Anthropology; Social Psychology; Sociology; TESOL; Modern Foreign Languages; Translation.

University information

Newcastle University is a world-leading university renowned for the quality of its teaching and research. The university is recognised internationally for its contributions to global problem solving in innovative and creative ways. Newcastle University is a prestigious founding member of the Russell Group association of research-intensive universities in the UK. The university enjoys an outstanding reputation as an institution at which...more

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