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Masters
Newcastle University
Digital Marketing MSc
Newcastle University

Digital Marketing MSc

NEWCASTLE UNIVERSITY

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Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course Summary

Master the art of modern marketing and conquer the digital age. Develop essential expertise to lead with confidence and thrive in today's business landscape. Marketing is the practice of identifying and satisfying customer needs. It has been transformed through: digitalisation electronic devices, such as computers, the widespread availability of the internet The demand for knowledge, skills, and expertise in digital marketing is high. This programme aims to bridge the gap. The Digital Marketing MSc gives you a comprehensive and up-to-date critical understanding of digital marketing. It focuses on: strategic and tactical digital marketing in the modern business environment, how research-led digital marketing informs business decisions, how effective digital marketing responses are scoped, planned, and developed The programme is built on the expertise of our leading scholars. It gives you essential knowledge, skills and expertise. It also includes practical elements that will prepare you for the modern business environment. The programme is built on research-led content, developed by leading digital marketing academics. It combines theory, methods, practical understanding and critical perspectives There are close links with practitioners through guest lectures and field trips. The dissertation module allows you to complete an individual piece of supervised research. This can be on a specific area of interest to you.

Modules

Contemporary Trends in Marketing (10 Credits) - Core
To define what the key trends are in contemporary marketing. To explore these trends through case-studies, databases, journal articles and other mediums. To explore these trends through formative discussions and summative assignments.
Digital Consumer Behaviour (Inactive) (10 Credits) - Core
Digital Marketing Communications (Inactive) (10 Credits) - Core
Digital Marketing Strategy (10 Credits) - Core
Dissertation in Marketing (60 Credits) - Core
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (10 Credits) - Core
Marketing Research (20 Credits) - Core
Omnichannel Retailing (Inactive) (10 Credits) - Core
Principles of Marketing (20 Credits) - Core
Social Media Marketing (10 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£15,400

International fees
Course fees for EU and international students

For this course (per year)

£28,700

Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

University information

Newcastle University-Overview
Uni profile Get prospectus

Newcastle University is a world-leading university renowned for the high quality of its teaching and research. It is recognised internationally for innovative collaborations with strategic industry partners, which push groundbreaking solutions to economic and social problems all around the world. Committed to creating a better society for all, the university has nurtured generations of students to make real world change at a global...more

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