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International Marketing MSc

Different course options

Study mode

Full time


12 months

Start date


Key information

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course type


Course Summary

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.


Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive advantage
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • marketing manager
  • marketing and design executive
  • digital account manager
  • assistant brand manager
  • research and insight adviser
  • public relations officer
  • communications specialist
  • head of HR division
  • market research associate


The International Business Environment (10 Credits) - Core
International Marketing (10 Credits) - Core
International Brand Management (10 Credits) - Core
Marketing Research (20 Credits) - Core
International Marketing Communications Management (10 Credits) - Core
Consumer Behaviour (10 Credits) - Core
Marketing Ethics, Critical Consumption, and Corporate Social Responsibility (10 Credits) - Core
Dissertation in Marketing (60 Credits) - Core
Principles of Marketing (20 Credits) - Core

Tuition fees

UK fees
Course fees for UK students

For this course (per year)


International fees
Course fees for EU and international students

For this course (per year)


Entry requirements

A 2:1 honours degree, or international equivalent, in any subject.

University information

Newcastle University is a world-leading university, advancing knowledge, providing creative solutions and solving global problems. The university is a founding member of the prestigious Russell Group, one of 24 leading research-intensive UK universities. In recent years, Newcastle University has also developed a presence in two similarly vibrant and globally connected locations, Singapore and Malaysia. These provide opportunities for global...more