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MA Luxury Brand Management with Advanced Practice [May Start] [London]

MA Luxury Brand Management with Advanced Practice [May Start] [London]

Different course options

Full time | Northumbria University (London Campus) | 16 months | MAY-26

Study mode

Full time

Duration

16 months

Start date

MAY-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course Summary

The global luxury goods market is expected to increase from US309.6 billion in 2021 to US382.6 billion in 2025 (Statista, 2021).The MA Luxury Brand Management programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches) in this growing market. The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.Key factsDevelop your skills in enterprise and leadership in the growing luxury brand sectorEnhance your understanding of the production, distribution and strategic positioning of luxury goodsThe programme includes a live project, giving you a hands-on experience with a luxury brand company based on real-life situationsPrepare yourself for managerial roles in the luxury brand industryThe Advanced Practice option includes an Internship or Group Consultancy Project, enhancing your employability with all-important work experienceUpon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training

Tuition fees

UK fees
Course fees for UK students

For this course (month)

£875

International fees
Course fees for EU and international students

For this course (month)

£1,497

Entry requirements

Minimum 2:2 honours degree, or equivalent, from a recognised university in any subject

University information

Situated in Newcastle upon Tyne, Northumbria University is an exciting university that has a global reputation for its research-driven approach to postgraduate learning. The university is well known for producing future leaders across a range of industries, as it encourages students to ‘Take on Tomorrow’ throughout their academic journey. Northumbria University produces outstanding and innovative research while also nurturing student talent to...more