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Masters

Northumbria University, Newcastle

MSc Digital Marketing

Name: MSc Digital Marketing
Price: £12660 GBP

NORTHUMBRIA UNIVERSITY, NEWCASTLE

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Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
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Different course options

Study mode

Full time

Duration

1 year

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing

Course Summary

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry. As the digital era develops and our reliance on digital technology increases. The industry needs marketing professionals to innovate with digital and online marketing strategies to ensure businesses remain ahead of their game. Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness. Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course will also cover themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.This postgraduate course offers an excellent foundation for your future career in marketing or digital marketing management. This is a fast-growing sector and your specialist knowledge of the digital marketing arena will set you apart from your peers and give you a real edge when it comes to securing rapidly emerging job opportunities in this very competitive field.

Modules

BM9706 - Marketing Metrics and Analysis (20 Credits) - Core

In this module, you will explore the important role of the website in an organisation?s digital marketing strategy. You will learn the principles of website evaluation and will use analytic tools for the analysis of web data to help measure the effectiveness of web marketing and improve the user experience.

BM9718 -Research Methods and Analytics for Business Practice (20 Credits) - Core

GA7000 -Academic Language Skills for Postgraduate Business Students - Core

HR9737 -Leadership and Management Development (20 Credits) - Core

MK9700 - Strategic Marketing in the Digital Era (20 Credits) - Core

MK9701 -The Digital Customer Journey: Data, Profiling and CRM (20 Credits) - Core

MK9702 -Digital Campaign Management and Media (20 Credits) - Core

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£12,660

International fees

Course fees for EU and international students

For this course (per year)

£21,500

Entry requirements

Applicants should normally have: A minimum of a 2:2 honours degree in any subject, or substantial experience of working in a business organisation.

University information

Northumbria University, Newcastle-Overview

Uni profile Get prospectus

Situated in Newcastle upon Tyne, Northumbria University is an exciting university that has a global reputation for its research-driven approach to postgraduate learning. The university is well known for producing future leaders across a range of industries, as it encourages students to ‘Take on Tomorrow’ throughout their academic journey. Northumbria University produces outstanding and innovative research while also nurturing student talent to...more

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