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MSc - Master of Science
Digital Marketing Marketing
Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.
Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.
You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.
Designed for aspiring digital specialists
This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.
What you’ll gain from this degree?
Careers and employability
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
and communication technologies relevant to the marketing discipline.
the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.
For this course (per year)
For this course (per year)
Students will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All students will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required.
Nottingham Trent University (NTU) is one of the biggest and most popular universities in the UK offering a number of benefits for postgraduate students. The University offers a variety of taught postgraduate courses and a wide range of research degree options across their eight academic schools. There are many types of postgraduate study on offer including taught postgraduate courses, professional courses and research degrees. Whether you...more
Full time | 1 year | SEP-23
Part time | 1 year | SEP-23