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Masters

Nottingham Trent University

MSc Marketing and Brand Management (with placement)

Name: MSc Marketing and Brand Management (with placement)
Price: £12350 GBP

NOTTINGHAM TRENT UNIVERSITY

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Different course options

Different course options
Key information
Course Summary
Modules
Tuition fees
Entry requirements
University information
Location
Similar courses at this uni

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Different course options

Study mode

Full time

Duration

2 years

Start date

SEP-26

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Brand Management Marketing

Course Summary

The fragmentation of media and complex and competitive nature of business highlights how important a strong brand is to an organisation. Understanding the brand development process, brand strategies and metrics is imperative to marketing professionals. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing (CIM), our MSc Marketing and Brand Management degree will give you an exciting and stimulating opportunity to reflect on how organisations can rise to the increasing challenges of marketing and branding in today's world.Through contemporary case studies and applied projects, you will be introduced to the principles of marketing and consumer behaviour and develop a comprehensive knowledge of brand and design management in global settings. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international brand or an innovative creative agency, our MSc Marketing and Brand Management degree will ensure you learn the theory, tools and techniques needed to develop into an effective brand marketing professional ready to operate at strategic and tactical levels in industry.

Modules

Brand Development (20 Credits)

This module provides you with the key knowledge, practice and skill areas of design management, focused on the strategy, process and implementation plans involved in successfully executive a brand strategy. You will develop a comprehensive understanding of the concepts of design related to marketing and brand management, develop practical skills in design communication and improve your research skills. You will explore important skills needed for design management, including developing a brand's personality and positioning, analysing design and brand relationships and writing creative briefs.

Brand Management (20 Credits)

Business Research Project (40 Credits)

Consultancy Experience Project (40 Credits)

Contemporary Perspectives in Customer Engagement (20 Credits)

Customer Insight through Marketing Research (10 Credits)

Internship Experience Project (40 Credits)

Placement Diploma in Industrial Experience

Principles of Marketing (20 Credits)

Strategic Global Marketing (20 Credits)

Transformational Leadership Development (10 Credits)

Understanding The Customer Experience (20 Credits)

Marketing and Brand Management

Tuition fees

UK fees

Course fees for UK students

For this course (per year)

£12,350

International fees

Course fees for EU and international students

For this course (per year)

£20,650

Entry requirements

You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability. All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required.

University information

Uni profile Get prospectus

NTU is one of the biggest and most popular universities in the UK offering a number of benefits for postgraduate students. The University offers a variety of taught Masters degrees, PhDs and professional qualifications in over 40 subject areas. Whether you are looking to further your knowledge in a chosen subject, improve your prospects or want to change careers, NTU has the course for you. The combination of academic excellence, focused...more

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