International Luxury Marketing MSc

When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.

This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We’ll also challenge you to consider the sustainability of innovations, looking at their longevity and quality.

We’ve spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.

When you graduate, you won’t be confined to in-house marketing roles. You’ll also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Please contact Admissions for further details. Entry will also be subject to two satisfactory references (one of these must be an academic reference).