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Marketing Communications Management MSc

Marketing Communications Management MSc

Different course options

Full time | Headington Campus | 1 year | 26-SEP-22

Study mode

Full time

Duration

1 year

Start date

26-SEP-22

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Business Communication Skills

Course type

Taught

Course Summary

Overview

Develop your knowledge and skills with our Marketing Communications Management MSc.

This is a conversion course designed for students with limited marketing experience. However, if you have some marketing background you can develop your knowledge and skills particularly in the following areas:

  • brand communication strategies
  • the use of branded and content management
  • and the more traditional methods such as advertising and public relations.

You will work on live projects for real clients. And if you start in September you can opt to take a year's paid supervised work placement in a marketing role. This work experience you will prepare you for your future career in areas such as:

  • advertising
  • public relations
  • social media marketing
  • influencer marketing
  • branded content
  • content marketing
  • media planning.

Career prospects

The MSc Marketing Communications Management Programme provides essential knowledge through the core modules:

  • Introduction to the Principles of Marketing
  • Understanding Customer Behaviour
  • Digital and Social Media Marketing Strategy
  • Research Methods for Events
  • Marketing and Professional and Academic Development.


The programme further develops specialist content through:

  • Brands and Marketing Communications,
  • Strategic Brand Management
  • Content Marketing Management
  • Dissertation or Client Project.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing

Modules

You will explore the role and usage of contemporary brand and marketing communications and the fundamental insight that an organisation's brand strategy needs to be at the heart of all its marketing communications activities. A professional and ethically responsible focus will help you to consider multiple stakeholders' needs ? eg consumers, businesses, the media, pressure groups ? in a global context. A broad range of marketing communications channels and tools will be critically assessed. This includes advertising, public relations, sponsorship and digital marketing communications. Creative and strategic insights from current practice will help your understanding and application of marketing communications skills.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

10,400

International fees
Course fees for EU and international students

For this course (per year)

16,200

Entry requirements

This programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference).

University information

Based in the historic student city of Oxford, Oxford Brookes is one of the UK’s leading modern universities. It enjoys an international reputation for teaching excellence, innovative approaches to learning, and strong links with business and industry. The university welcomes students from more than 140 countries around the world and is proud of its diverse, inclusive community. Oxford Brookes is known for great teaching and equipping students...more

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