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Different course options

Full time | Queen Margaret University | 1 year | JAN

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

International Marketing

Course Summary

On this course you will gain the optimum balance of marketing theory and practice, including academic enquiry and practising the transferrable skills that are valued by large global corporations, small businesses and the public sector. By the end of the course you will have in-depth knowledge of consumer behaviour, global branding, digital marketing, data analytics, innovation, strategy development, campaign management and more. By encouraging you to become critically reflective, the course will develop your knowledge of the contemporary issues affecting marketing management, and equip you with the practical skills that are essential for developing a career in this field.

Modules

This option will provide the opportunity to design and deliver a live project for a client. You will critically evaluate the consultancy role and practice through a live consultancy project. You will research, develop and deliver the project in collaboration with a business/organisation. The module will be assessed, not on the success of the project, but on your planning, problem solving and reflection upon the consultancy cycle which will include a researched client consultancy report and personal development plan. While there may be the opportunity to work with staff to identify a partner business, the onus to find a real-world project will be on you. Recent project clients have included a major airline, global pharmaceutical company, whisky industry, top five bank, publishing house, European professional basketball team, food companies, charities, big three accounting and consulting organisations, global hotel brands, Irish environmental company, online retailers, local authority, environmental energy agency, major oil and chemical producer and digital marketing agency.
Research Methods (20 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,445

International fees
Course fees for EU and international students

For this course (per year)

£17,775

Entry requirements

Applicants should have a UK honours degree or an overseas qualification of an equivalent standard in an appropriate discipline. We also welcome applicants with an ordinary degree who can show a period of relevant post-graduation work experience in a managerial role.Accreditation of prior learning: You may be granted exemption from studying a module or modules up to a maximum of 60 credit points, provided you can demonstrate successful achievement of all the learning outcomes.