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MSc/PgDip Strategic Communication and Public Relations

MSc/PgDip Strategic Communication and Public Relations

Different course options

Full time | Queen Margaret University, Edinburgh | 1 year | JAN-23

Study mode

Full time

Duration

1 year

Start date

JAN-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Business Communication Skills Communication Studies Public Relations Policy / Strategic Planning

Course type

Taught

Course Summary

Equip yourself with in-demand skills, craft a professional portfolio, and forge industry connections on this flexible, forward-looking course that offers an internationally recognised postgraduate qualification.

Complex, digital and global, today’s world can be daunting in its scope and speed of change. Yet for communications and public relations (PR) professionals with the right blend of skills and the confidence to grapple with any challenge, now is a thrilling time to build a career. This highly respected course can help you turn your ambitions into a rewarding future.

Why QMU?

  • Develop the modern strategic communication skills that employers are looking for.
  • Create a professional-standard piece of work to showcase your skills, and make connections with influential industry figures.
  • Earn an internationally respected postgraduate qualification on a course that is accredited by the Chartered Institute of Public Relations (CIPR) and Public Relations and Communications Association (PRCA).
  • Tailor your learning to your future career, developing knowledge, skills and learning in a rich and diverse environment from tutors who are internationally published researchers and practitioners with years of professional experience.

Course overview

Social media, smartphones and the internet have changed how we talk to each other and how organisations talk to their customers forever. Stories spread round the world in the time it takes to order a latte. Word of mouth has never been more powerful at generating interest for organisations. But how can this wave of change be harnessed? In our digital age there is a rising demand for communications professionals with the skills to plan strategic PR campaigns and drive success for businesses, charities and government organisations.

On this course you will develop the specialist skills needed to communicate effectively across a range of media and digital platforms. It’s important to understand the bigger picture, and you will study within a framework that emphasises strategic thinking and a critical stance, enabling you to make an effective, ethical and responsible contribution to your organisation.

You can tailor your learning to your career aspirations and gain practical experience – and always-valuable contacts – on an industry placement. You will learn from tutors who have many years of experience in communication and public relations roles and who are widely published.

Exit awards

MSc (180 credits)/ PgDip (120 credits)

Teaching, learning and assessment

Students learn from an academic team that includes internationally published researchers and practitioners with years of professional experience. In many modules, students learn alongside and network with practitioners working in communication and public relations roles.

Teaching comprises a combination of lectures, seminars, workshops, and tutorials. Teaching involves face-to-face and directed learning as well as your own self-directed activity. Face-to-face teaching is delivered on campus.

Careers

Where this course takes you is up to you. Our graduates have an impressive track record in achieving their career aspirations, going on to take key roles in a wide range of organisations across the globe. The course has also provided professional development for those already working in consultancy and in-house roles and is a pathway to an academic career in the subject area.

Modules

On this module students to develop knowledge of public affairs as a strategic organizational function focused on the political environment. It enables students to develop a sound conceptual framework for professional public affairs practice (with special attention to aspects of political communication) and strategic planning and public affairs competencies including research and problem definition, argumentation and campaign planning. Students reflect on public affairs as a professional practice including consideration of ethics and regulation.
Master?s Communication Project (60 Credits)
Dissertation (60 Credits)

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

6,000

International fees
Course fees for EU and international students

For this course (per year)

15,000

Entry requirements

Students will normally possess an honours degree or equivalent from a relevant subject area (e.g. arts, humanities or social sciences). Students without an honours degree may be admitted (subject to interview) to the course if they have other relevant qualifications and appropriate work experience.