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Masters
Queen's University Belfast
MSc Marketing
Queen's University Belfast

MSc Marketing

QUEEN'S UNIVERSITY BELFAST

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Different course options

Full time | Queen's Campus | 1 year | SEP

Study mode

Full time

Duration

1 year

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing

Course Summary

Designed for the digital marketing environment, the MSc in Marketing encompasses elements of marketing management and strategy, consumer behaviour, digital marketing (including Google Analytics), marketing analytics (including SAS database training), research methods and international marketing. The 12 week internship placement covers projects on marketing strategy audits, social media and digital work, along with big data analytics. Accreditation has been gained from The Chartered Institute of Marketing (CIM) – the leading professional body for marketers worldwide which exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Upon successful completion of the MSc Marketing programme, students will have a number of exemptions from CIM professional examinations: marketing, strategic marketing, and marketing and consumer behaviour. Students of the MSc Marketing programme will be registered as students with CIM and will have access to all CIM resources including webinars and Marketing Expert (additional fee will apply). Students will be able to attend local CIM branch events and seminars, which offer networking opportunities and the chance to keep abreast of current marketing thinking and practice.

Modules

Academic Research Project (60 Credits)
The third option is an action research project in the form of a critical literature review.
Accounting
Business Governance and Ethics
Consumer Behaviour
Contemporary Issues in Management
Digital Marketing
Dissertation (60 Credits)
International Marketing
Marketing Analytics
Marketing Internship and Work-based Research Project (60 Credits)
Marketing Management
Research Methods and Techniques
Strategic Marketing

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£8,800

International fees
Course fees for EU and international students

For this course (per year)

£25,800

Entry requirements

Normally a strong 2.2 Honours degree or equivalent qualification acceptable to the University in any discipline.

University information

Queen's University Belfast-Overview
Uni profile Get prospectus

Queen’s University Belfast is a globally recognised institution and a member of the prestigious Russell Group of UK research-intensive universities. Established in 1845, it combines academic excellence with a rich educational heritage, delivering world-class education in one of the UK’s most affordable student cities. Located in the heart of Belfast, Northern Ireland’s vibrant capital, the university offers a diverse and inclusive community of...more