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Different course options

Study mode

Full time

Duration

12 months

Start date

SEP

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Marketing Psychology (General) Humanities / General Studies / Combined Studies

Course type

Taught

Course Summary

Overview

This course blends scientific theory with modern marketing practices, giving you the skills to work as a future brand strategist, manager or market researcher.

Developed by a team of chartered marketers and psychologists, it not only embraces traditional psychological theories but also touches upon new disciplines including digital anthropology, behavioural economics and neuromarketing – helping you to stand out from the crowd.

Careers

Throughout the year, you'll define and develop your career with dedicated one-to-one support from our Careers, Enterprise & Industry team. They'll help to organise industry placements and build life-long connections.

You'll graduate from Regent's with the ability to psychologically analyse situations and respond with creative marketing solutions – communicating effectively in complex and fast-moving international environments. Your skills will suit a wide range of roles:

  • Branding/PR
  • Market research
  • Advertising
  • Consumer insights
  • Strategic analysis
  • Developing business start-ups

We have a strong track record of launching graduates into international careers in both marketing and psychology – they have secured placements at companies as diverse as Bulgari and a firm investigating AI.

Modules

The "Brand" is an important concept in marketing and in consumer psychology. The notion of the Brand as a ?friend? and a symbol of status is an increasing phenomenon. The aims of this module are to introduce you to some essential principles of media psychology, to explore and examine aspects of product category involvement, loyalty and the notions of desire and aspiration, how these impact on consumers and how these aspects are targeted in marketing, notably advertising. The module aims to increase your experience in working with psychological literature and research in relation to exploring the consumer product brand relationships. This includes consumer relationships with film and fashion, as well as counterfeit products.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£26,000

International fees
Course fees for EU and international students

For this course (per year)

£26,000

Entry requirements

Students need to have one of the following qualifications: minimum second class UK undergraduate degree; equivalent international qualifications as deemed acceptable by the University; exceptional entry will be assessed on case by case basis by academic referral only based on: an undergraduate degree lower than 2:2 plus one year of relevant work experience; no undergraduate degree but three years of relevant work experience.