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Different course options

Full time | Kensington Campus | 1 year | JAN-23

Study mode

Full time

Duration

1 year

Start date

JAN-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MA - Master of Arts

Subject areas

Brand Management

Course type

Taught

Course Summary

Top reasons to study this programme:

  • Attend inspirational guest lectures at Condé Nast College of Fashion & Design
  • Acquire practical and applicable business skills
  • Join a community that includes successful alumni like Gaia Trussardi
  • Find internships with large luxury brands with our support
  • Contribute to the student-run Richmond Fashion Society’s magazine, videos and shows
  • Gain a degree from the UK and the US with one programme and enhance your career opportunities

Our MA Luxury Brand Management students have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York, the fashion capital of the world and receive an invitation to go to the London Fashion Week.

About the Programme

Our MA in Luxury Brand Management provides students with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Not only that but you will also gain two degrees, one from the UK and one from the US, opening up career doors on both sides of the Atlantic and internationally.

Real time insights of industry experts bring theory to life, with the help of Condé Nast College of Fashion & Design. Explore emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. A regular speaker programme provides inspirational lectures from notable alumni and luxury brand industry professionals (from organisations such as Chanel) as well as a chance to visit luxury brand headquarters and fashion houses in London. Anna Wintour, Stella McCartney and Victoria Beckham are just some of the international fashion and celebrity icons who have taken part in the speaker programme.

The partnership with Condé Nast College also provides students with additional study material, accessible through their network of affiliate publications such as Vogue, Condé Nast Traveller, Tatler, Brides, Vanity Fair, and GQ, with access to the Vogue archive and a tour of Vogue House.

Our MA Luxury Brand Management students also have the exciting opportunity to join the Condé Nast College of Fashion and Design annual trip to New York and Paris and receive an invitation to go to London Fashion Week as well as guest membership at L’Escargot, a private members’ club in Soho.

Employability

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Optional Accredited Internship

The Internship Programme at Richmond integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.

Modules

Contemporary Perspectives in Luxury Business
Strategic Brand Management
Consumer Culture Theory and Insight
Extended Professional Research Project
Emerging and Future Industry Trends
Internship with Professional Research Project
Advertising, Public Relations, and Sponsorship

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

21,000

International fees
Course fees for EU and international students

For this course (per year)

21,000

Entry requirements

Students need to have: UK first Degree minimum second class honours (2.2); US Degree with a minimum CGPA of between 2.5 and 3.0 or international equivalent; Academic Interview.