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Master Of Business Administration (MBA): Marketing

Different course options

Full time | Kensington Campus | 1 year | JAN-23

Study mode

Full time

Duration

1 year

Start date

JAN-23

Key information
DATA SOURCE : IDP Connect

Qualification type

MBA - Master of Business Administration

Subject areas

MBA Marketing

Course type

Taught

Course Summary

Top reasons to study this programme:

  • Gain an MBA with a specialisation in marketing
  • Develop your ability to manage strategically both a business and teams within the workplace
  • Combine the best of American business education through case studies with UK focus on rigour and process
  • Apply business principles to real-life situations through case studies and projects
  • Experience an integrated internship which will prepare you for a future business career in marketing

About the Programme

Study one programme, gain two degrees. Richmond uniquely awards a UK and US qualification for all graduates, including MBA students.

All of our MBA students follow the same programme initially, which begins in the first semester with a thorough study of financial management, business economics and explores how to manage both organisations and people. In the second semester you’ll move on to examine the principles of strategic management, how to implement global marketing strategies and conduct business research.

Also, you will have the opportunity to specialise in a marketing topic of your choice. It could be Marketing and Ethics or Marketing in a Digital World, either option giving you specialist knowledge in marketing management and techniques.

You’ll then be able to choose a marketing topic for your professional project, with or without an internship, applying your learning to sharpen your practical skills.

The MBA faculty team at Richmond, which includes both academics and experienced industry professionals, is collaborative and supportive. They practice the latest teaching methods which stimulate critical thinking and creativity and encourage you to explore boundaries in your thinking and actions.

Learning alongside an international cohort of students will also enable you to share fresh perspectives on similar problems and build lasting business networks.

Employability

We offer career support and advice through our Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate. Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment. Work while you study across 5 continents through our partners Connect123 and CRCC Asia with destinations in Spain, Argentina, South Africa, China, Japan, Vietnam and Australia.

Optional Accredited Internship

The Internship Programme at Richmond integrates industry knowledge with real working experience. Students will be challenged to relate course projects to the workplace, make contacts which may prove valuable to their future employment prospects, and gain confidence in their capabilities, creativity and communication skills. Internships are designed to be both demanding and rewarding. The internship will provide an opportunity to better understand the marketplace, using the skills learned on courses in a real-world setting, as students produce an assessed record of their experiences.

A broad education of this kind equips graduates for a wide range of careers internationally, while enabling them to develop specialist expertise in areas of particular interest.

Modules

Global Marketing Strategy
Strategic Management
Managing Organisations and People
Economic Analysis for Managers
Business Research
Financial Management
Internship with Professional Research Project
Extended Professional Research Project

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

13,500

International fees
Course fees for EU and international students

For this course (per year)

16,500

Entry requirements

Students need to have: UK first Degree minimum second class honours (2.2); US Degree with a minimum CGPA of between 2.5 and 3.0 or international equivalent; Academic Interview.