Digital Marketing PGCert / PGDip / MSc

The highly practical MSc Digital Marketing degree at Robert Gordon University will equip you with the theoretical knowledge and skills to be able to design, deliver and evaluate successful strategies and campaigns. If you are looking to top-up your skillset and cannot commit to the full programme, there is the opportunity to study modules on an individual basis.

The MSc Digital Marketing course will introduce you to a wide range of technologies and techniques, providing you with an overview of the digital marketing landscape. It is delivered with significant input from industry partners and much of the work you will complete is based on live digital marketing projects in collaboration with real businesses including: website and SEO audits, content creation, marketing and digital PR.

Job Prospects

IS DIGITAL MARKETING A GOOD CAREER CHOICE?

The digital economy has been recognised as a key area of growth and strategic importance to the Scottish, wider UK and international economy and as such it is not surprising that the job prospects leading from MSc Digital Marketing are significant.

The course will prepare you for a range of digital marketing careers and roles in a variety of industries including Tourism, Oil and Gas, Professional Services, Public Sector, Private Sector, Hospitality, Marketing and Communications, PR, Technology and Finance. You will also gain PGCert and PGDip awards in this course.

Applicants normally hold a 2:2 undergraduate honours degree or its equivalent in any subject area. Applicants with a lower degree classification and / or relevant work experience will be considered on a case-by-case basis. Applicants who successfully achieve the RGU Pre-Masters Graduate Certificate Creative and Cultural Business are also eligible to apply or this Masters.