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Different course options

Full time | University of Roehampton | 1 year | JAN

Study mode

Full time

Duration

1 year

Start date

JAN

Key information
DATA SOURCE : IDP Connect

Qualification type

MSc - Master of Science

Subject areas

Digital Marketing Marketing

Course type

Taught

Course Summary

Gain the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead.

This MSc Digital Marketing will give you the knowledge to develop and implement digital marketing strategies in a socially responsible manner.

You will learn how to analyse complex data for informed decision-making, and develop practical skills in web design, content creation, campaign development and data analysis using a range of techniques and digital products.

How you'll learn

If you are ambitious and want to be a leader in marketing and digital technology this MSc Digital Marketing is for you.

The programme benefits from the Roehampton Business School’s wider marketing research expertise and practitioner links within the marketing profession in London and abroad.

In addition to the academic course you will have the opportunity to join our Global Leadership Programme.

Career options

Graduates from this programme are equipped with the knowledge and skills to work in a variety of digital marketing roles that champion new technology, best online business models and emerging shapes of digital marketing communication and campaigns.

These likewise apply to large corporations, innovative SMEs and marketing agencies leading on new technology & marketing techniques.

Modules

This module will equip you with the knowledge and critical techniques in order to conduct research in business and management. We will address the different kinds of research, especially scholarly, academic output and applied consultancy output, whilst the module's practical emphasis is upon facilitating research methods for empirical research in the programme's capstone project.

Tuition fees

UK fees
Course fees for UK students

For this course (per year)

£11,025

International fees
Course fees for EU and international students

For this course (per year)

£17,325

Entry requirements

General entry requirements: You should usually hold a second-class honours degree (certain programmes may require a 2:1) from a recognised British or overseas university. Advice on recognition can be obtained from the Admissions Office. Non-graduates with appropriate professional qualifications will be considered on an individual basis by Programme Conveners; contact details can be found on the individual programme page. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant's wider circumstances in making a decision on an application.

University information

The University of Roehampton is a contemporary institution situated in 54 acres of green parkland in southwest London, within quick and easy reach of the city centre. It offers more than 70 postgraduate study programmes. The university has a core focus in providing educational opportunities for everyone, meaning that postgraduate courses are accessible, often to those without an undergraduate degree. Courses are designed to help students grow...more